Saturday, February 9, 2013

What to Expect from your Search Engine Optimization Campaign Beyond Rankings and Traffic

Successful search engine optimization campaigns deliver similar benefits regardless of the type of business behind the campaign. While much of the focus put on a campaign is directed at visitor numbers and rankings on the search engine results pages (SERPs), you should expect much more than just high listings and increased traffic to your site. Remember, it’s not the traffic that will make money for your site, it’s the conversions. Successful SEO objectives should be built toward converting traffic and include the “laying the pavement” aspects of getting conversions.

The benefits of the “laying the pavement” process includes 

* Building trust and credibility – Credibility and trust get built through the creation of high quality content both on and off the site. Articles which are seen as adding value and/or solving problems for a target audience are great for building both of these attributes. High rankings on the SERPs also add to the trust and credibility factor.

* Branding – The building of trust and credibility in turn fosters branding efforts. Considering the cost of branding efforts when traditional media ruled the day, the amount of money it now takes to build brand online looks like a steal.

* A better onsite experience for your visitors – Successful onsite SEO caters to the visitor experience by informing them immediately of the relevance of the landing page to their search terms. This experience is a key factor in keeping them on your site. Fast loading, quality content and intuitive navigation are other aspects of a positive visitor experience which enhances trust, credibility, and branding efforts even further.

* An increased rate of conversions – The combination of user trust, site credibility, branding and straightforward navigation will work together to deliver conversions at an increasingly higher rate.
Consistent search engine optimization and analysis of on and off-site metrics should be implemented to continually improve the functionality of the site. This, in turn, will help to improve your conversion ratio on an ongoing basis.

You should expect much more than just traffic and rankings from your search engine optimization company.  For more information on maximizing your SEO efforts, visit: http://gervaisgroupllc.com/ or call (866) 530 7703.

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