While Pinterest doesn’t have the brand equity of Facebook or Twitter, this site is an ideal fit for independent furniture dealers looking to expand their social media footprint. Pinterest is one of the fastest growing networks in the social media universe, growing from just under 50 million users in February of 2013 to over 70 million in July 2013. As opposed to Facebook’s social leanings and Twitter’s orientation toward news-related events, this growing network is basically built for businesses, with a catalogue-style format that visitors peruse in search of product images, pricing, and to learn where items can be purchased. In fact, Pinterest is considered to be on the leading edge of the next wave in social media; social shopping.
Here are three easy steps any furniture dealer can take now to get started:
1) Set up a business account – A basic account will likely suffice but building a business page will separate your offerings from individual sellers and hobbyists by displaying a professional interface that can be tailored to work with the style of your business’ website.
2) Allow “pinning” on your website – Image centric, furniture-based websites are ideal for “pinning”, which is basically a sharing utility that embeds pictures from your website on the boards of Pinterest users. Each image that is pinned to a Pinterest board will have a link back to your website.
3) Start building your Pinterest following – The fastest way to build an audience on any network, including Pinterest, is to actively engage with other community members. These engagements can be in the form of comments, pins, and sharing on other social media networks.
Pinterest may not get talked about as much as some of the other massive social networks, but for independent furniture dealers it could be the most profitable social media site. Additionally, the site’s focus on shopping makes for a more direct path to sales, as opposed to navigating the social protocols of the larger networks.