Thursday, December 20, 2012

Boiling it Down to the Three Functions of Search Engine Optimized Content

The content that your prospective customers see, whether it’s on or off of your website will ultimately prove to be the key factor in whether your SEO campaigns deliver results or not. To that end, multitasking with your search engine optimized content can serve to advance your online business dramatically. SEO that works builds from a foundation of search engine optimized content which is created with three distinct functions:

* Search engine optimized content must deliver value to the readers of articles and blogs as well as the visitors who arrive at your site. Presenting quality content to prospective customers is the way you’re going to develop credibility and trust whether it is delivered via text, video, or podcast. Defining your audience and then delivering valuable information to it will ultimately lead to increased traffic that sees your site as a trusted resource.

* Search engine optimized content which caters to the search engines is the same content your prospective customers are going to see. Writing for two separate audiences, search engines and prospective customers, requires a balanced approach that many SEO’s miss. On the side of the search engines, this balance requires that content be deemed as relevant by the search spiders that visit regularly. Relevance is achieved by calculating keyword densities in the text for search terms that are being optimized. At the same time, the content must add value for the reader.

* Lastly, search engine optimized content has to deliver conversions.  Presenting informative and compelling content to visitors must occur first to develop credibility and trust which will ultimately lead to conversions. The next phase for search engine optimized content is to lead site visitors through the conversion process. This can be accomplished by guiding visitors through this process while making the purchasing of products and services as simple and easy as possible. Clear calls to action for prospective customers combined with simple navigation through the process will raise your conversion ratio by encouraging them to buy and then walking them through a quick and easy process to accomplish it. 

Successfully combining the art and science required of these functions may be somewhat challenging at first but simply being aware of what your search engine optimized content is intended to do will improve its performance drastically. Consistently creating search engine optimized content that serves these three functions will move your site up the rankings, deliver targeted traffic from search engines, and walk prospective customers through the purchasing process.  The Gervais Group can get you on the path to SEO success with your content using proven methodologies customized for your online business. For more information, visit:  http://www.gervaisgroupllc.com/

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